Works

Client Strategy Book

During the course, Creative Strategy Design and Execution with Mike Brown, I independently created a client strategy book for the clothing company, Athleta. In this book, I propose new modern strategies to redirect their current advertising. The strategies and creative components of this book were developed after extensive client research to analyze current advertising tactics for potential future executions. All elements I created for this client strategy book were developed through platforms such as Adobe Illustrator, Adobe Photoshop, and Canva.